SUN’IY INTELLEKT YARATGAN KONTENTLARDA ISHONCH QANDAY SHAKLLANADI? NEYROMARKETING VA MEDIAETIK NUQTAI NAZARDAN TAHLIL
Keywords:
sun’iy intellekt, neyromarketing, mediaetika, AI kontent, ishonch, auditoriya reaksiyasi, jurnalistika.Abstract
So‘nggi yillarda sun’iy intellekt (AI) texnologiyalari matn, tasvir, ovoz va video kontentlarni inson ishtirokisiz yaratish imkonini berdi. Bu esa axborot makonida kontent iste’molchilari uchun yangi muammolarni yuzaga keltirmoqda, xususan, bunday kontentlarga bo‘lgan ishonch darajasi tobora muhim omilga aylanmoqda. Ushbu maqola sun’iy intellekt yordamida yaratilgan kontentlarga auditoriya tomonidan bildiradigan ishonchning shakllanish mexanizmlarini neyromarketing va mediaetika prizmasida tahlil qiladi. Tadqiqotda nazariy adabiyotlar tahlili, qiyosiy kontent tahlili va ilgari o‘tkazilgan eksperimentlar natijalaridan foydalanildi. Xususan, inson miyasi ishonchni qanday neyropsixologik asosda shakllantirishi va AI kontent qanday sharoitda ishonchli qabul qilinishini o‘rganildi. Shu bilan birga, AI vositalar yordamida yaratilgan axborotning mediaetik jihatlari ham baholandi. Tadqiqot natijalariga ko‘ra, AI kontent auditoriyada ishonch uyg‘otishi mumkin, ammo bu jarayonning axloqiy va professional chegaralari aniqlashtirilishi zarur.
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